The site uses a highly customised WordPress install as a content management system and was designed and developed entirely by Mart Gordon Web Design and Online Marketing Consultancy.

Generate Sponsorship

I was once again asked to collaborate with the good folk at Ever Creative to help create the websites for the series and each event. The sites consist of integrated twitter feeds, streaming video, photo galleries and riders blogs all built into a custom content management system.

O’Neill’s Coldwater Classic

Information is very often grouped by common attributes, for example, an online clothing store may have a “men’s” and a “women’s” section. This grouping is known as taxonomy from the Greek taxis, meaning order, and nomos, meaning science. The basis for any web based navigation system is often built on the foundation of grouping pages and sections of a site by common attributes.

My daughter is beginning her education into understanding the idea behind taxonomy and grouping things by common attributes thanks to this simple game. The premise is to find a particular person by asking questions to eliminate possibilities. In only a small number of plays my daughter already understands to start with wider similarities (e.g. is it a man or a woman?) to eliminate the highest number of possibilities at each stage as she can. This is a great analogy for well designed web navigation with the best systems helping to eliminate the highest number of possibilities at each stage.

Next week I will show how Mr Potato Head is a great analogy for web based search

If you’re looking to get hold of Guess Who? try: Amazon.

I think I may have to head up to Leeds sometime soon to check out the club in person.

http://www.thecockpit.co.uk/

An interesting post from Googler Gavin Dolan via Bokardo shows a graph that illustrates the relative merits in redesigning parts of your site in relation to the ROI for each action.

It seems that you will gain a greater ROI from redesigning your forms which is most likely due to a greater conversion of visitors into customers/clients due to forms becoming less laborious to fill in and weeding out the irrelevant data that forms often request. This is an area of web design that is often overlooked but good form design is of the utmost importance to the goals of most site owners.

This is not to say that redesiging the homepage and landing pages is not also important as they too provide an impact to conversions but it is good to be aware that form redesign has the greatest impact on ROI. This will be especially true for sites which have a high number of visitors but low number of conversions.

Wing Guard

Commerce is still a growth area and the public confidence of spending online is adding to that growth. This makes selling online mixed with a good online marketing strategy a great way to start growing or further grow your business. There are many ways to enhance your selling online and all require a good amount of planning and strategy which I can help you with.

If you wish to get your products or services online or require help to market them online come and talk to us.

Training to Achieve

www.facilitiessupport.co.uk

I’ve just finished working on some Actionscript 3 improvements to the PO5T website for Worth Digital.

PO5T is an intriguing online drama that has the viewer guessing at the mystery behind the story from the very beginning. Give it a watch it will get to you.